Principle in Focus — Lawfulness
Lawfulness means that every processing activity needs a legal basis or a justification. Laws differ most in this point: some are built on consent, others offer several equal legal bases.
Valid consent is freely given, specific, informed and unambiguous — and it can be withdrawn at any time. Pre-ticked boxes and consent hidden in terms and conditions do not count.
Consent is the rule. It can be tacit for ordinary data, must be express for financial and property data, and express and in writing for sensitive data. A privacy notice (aviso de privacidad) must be available before data are collected.